For Marketing Information to Have Value, It Must Be Available

question 106

Multiple Choice

For marketing information to have value, it must be available to decision makers. This may include non-routine information for special situations. Companies frequently use ________ in these instances.

• A) e-mail messages
• B) computer extranets
• C) company intranet and internal CRM systems
• D) scanned documents and faxes
• E) video conferences

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Definitions:

Major Religions

The world's largest and most widespread religions, usually having millions of followers, significant cultural influence, and extensive histories, such as Christianity, Islam, Hinduism, Buddhism, and Judaism.

Qi

In Chinese philosophy and medicine, a vital force or life energy that flows through everything in the universe.

Chiromancy

The practice of palm reading or palmistry, where the lines and features of the hand are analyzed to predict future events and understand personal characteristics.

Food-Foraging Cultures

Societies that subsist primarily by hunting, fishing, and gathering wild food resources, rather than farming or raising animals.