While Collecting Sensitive Customer Data, Market Researchers Should Adhere to All

question 119

Multiple Choice

While collecting sensitive customer data, market researchers should adhere to all of the following guidelines EXCEPT ________.

• A) asking only for the information needed
• B) using information responsibly to provide value
• C) providing respondents with the research firm's contact information
• D) sharing information without the customer's authorization
• E) explaining to respondents how the information will be used

---

Definitions:

Migratory Cycles

The regular, often seasonal movement patterns of animals from one region to another.

Birds

Warm-blooded, egg-laying, vertebrate animals characterized by feathers, beaked jaws, and a high metabolic rate, belonging to the class Aves.

Menstrual Cycle

The regular natural change that occurs in the female reproductive system that makes pregnancy possible, including the process of ovulation and menstruation.

Infradian Rhythm

Biological rhythms with a cycle longer than 24 hours, such as menstrual cycles or seasonal behaviors.