What Is a "Public" in Terms of the Marketing Environment

question 77

Essay

What is a "public" in terms of the marketing environment? In a short essay, briefly describe the different types of publics that marketers must consider and explain how marketing might communicate with these publics.

---

Definitions:

Multiple Subsidiary

Refers to scenarios where a parent company owns more than one subsidiary, each operating as a separate entity but controlled by the parent.

Indirect Acquisition

The process of obtaining control over a company by acquiring another entity that already holds a controlling interest in the target company.

Ownership Interest

A legal or equitable right or stake in an entity, often represented by shares or units, giving the holder a claim on part of the entity's assets and earnings.

Shares

Units of ownership interest in a corporation or financial asset that provide for an equal distribution in any profits, if any are declared, in the form of dividends.