Marketers Target Generation Z Because They ________

question 102

Multiple Choice

Marketers target Generation Z because they ________.

• A) listen to their parents and follow their examples
• B) dislike technology
• C) spend an estimated $44 billion annually of their own money
• D) prefer shopping in brick-and-mortar stores with actual products
• E) have long attention spans and are easily targeted

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Definitions:

Gardenswartz and Rowe

Experts known for their contributions to the field of diversity and inclusion, particularly in organizational contexts.

Challengers

are individuals or entities that pose competition or opposition, striving to surpass or overthrow established leaders or standards.

Physical Ability

Refers to an individual's physical capacity to perform tasks or activities, which may involve strength, flexibility, endurance, or motor skills.

External Dimensions

Factors outside an individual or organization that can affect performance, strategy, or operations, such as economic conditions, societal trends, or technological advancements.