McDonald's "Commitments to Offer Improved Nutrition Choices" Strategy Has Added

question 65

Multiple Choice

McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.

• A) sustainable marketing
• B) direct marketing
• C) mercantilism
• D) strategic planning
• E) consumer business

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Definitions:

Tumor Marker

A substance found in blood, urine, or body tissues that can be elevated in cancer and may help in diagnosing or monitoring treatment.

Carcinoma

A type of cancer that begins in the skin or the tissue lining organs, such as the liver or kidneys.

Epithelial Tissue

A type of bodily tissue that lines the outer surfaces of organs and blood vessels, as well as the interior of hollow structures.

Endoscopy

A medical procedure that allows a doctor to inspect and observe the inside of the body without making large incisions, using an instrument called an endoscope.