Marketers Respond to Criticism About the Value of Promotion by Showing

question 50

Multiple Choice

Marketers respond to criticism about the value of promotion by showing that ________.

• A) brand name products cost more
• B) functional value also matters
• C) development costs should be covered in the price of the product
• D) consumers want and are willing to pay more for products that provide psychological benefits
• E) the services provided are demanded by customers

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Definitions:

Think

The process of using one's mind to consider or reason about something.

Speak

To utter words or articulate sounds with the ordinary voice; to express thoughts, opinions, or information verbally.

Encourage

To support, inspire, or motivate individuals or groups to take action or to continue with an activity.

Discourage

To dissuade or deter someone from doing something through persuasion or by creating doubts or fears.