How Do Marketers Respond to Charges of Planned Obsolescence

question 153

Multiple Choice

How do marketers respond to charges of planned obsolescence?

• A) Consumers dislike constant style changes.
• B) It promotes the all-American value of consumerism.
• C) The product will eventually wear out anyway.
• D) Most consumers are materialistic.
• E) Consumers get tired of old goods.

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Definitions:

Treasury Bills

Short-term debt securities issued by the government with a maturity of less than one year, used to finance government spending.

Put Option

A financial contract giving the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a predetermined price within a specific time frame.

Market Value

The present cost at which a product or service is available for purchase or sale in the market.

Exercise Price

The specified price at which an option's holder can buy (call option) or sell (put option) the underlying security or commodity.