The Wii System, Developed by Nintendo, with Its Intuitive Motion-Sensitive

question 148

Multiple Choice

The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.

• A) consumer-oriented
• B) innovative
• C) customer-value
• D) societal
• E) sense-of-mission

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Definitions:

General Adaptation Syndrome

A model describing the body's short-term and long-term reactions to stress, including stages of alarm, resistance, and exhaustion.

General Adaptation Syndrome

A three-stage response to stress consisting of alarm, resistance, and exhaustion, theorized by Hans Selye.

Alarm Reaction

The initial stage in the stress response where the body readies itself for fight or flight, part of the General Adaptation Syndrome.

Fight-Or-Flight Reaction

A physiological response to a perceived harmful event, attack, or threat to survival.