Companies That Define Their Missions in Terms of Products or Technologies

question 60

Multiple Choice

Companies that define their missions in terms of products or technologies are considered myopic primarily because ________.

• A) products and technologies result in low returns on investment
• B) consumer preferences with regard to products and technology are difficult to predict
• C) consumer preferences for different product categories vary from time to time
• D) products and technologies eventually become outdated
• E) most consumers are not comfortable using sophisticated technology during the buying process

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Definitions:

Gross Accounts Receivable

The total amount of money owed to a company by its customers before deducting any allowance for doubtful accounts.

Date Violence

Refers to physical, sexual, psychological, or emotional violence within a dating relationship, including stalking.

Date Rape

A form of sexual assault where the perpetrator and victim have a prior acquaintance or are on a social outing together when the assault occurs.

Latent Functions

Unintended or less obvious consequences of social structures or activities, which may differ from their intended purpose.