Market Segmentation Can Be Best Described as the Process of ________

question 9

Multiple Choice

Market segmentation can be best described as the process of ________.

• A) assigning specific human attributes to a given brand
• B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs
• C) evaluating each market segment's attractiveness and selecting one or more segments to enter
• D) turning marketing plans into marketing actions to accomplish strategic marketing objectives
• E) maintaining a strategic fit between organizational goals and changing marketing opportunities

---

Definitions:

Stock Repurchase

A corporate action in which a company buys back its own shares from the marketplace, reducing the amount of outstanding stock.

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares.

Par Value

The nominal or face value of a bond, share of stock, or coupon as stated by the issuing entity, which may not reflect market value.

Market Value

The existing rate at which an asset or service is offered for buying or selling in an unrestricted market.