Rob Has Been Asked by His Manager to Identify a Group

question 20

Multiple Choice

Rob has been asked by his manager to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. In this instance, Rob has been asked to identify a ________.

• A) new product
• B) market segment
• C) marketing intermediary
• D) brand
• E) product line

---

Definitions:

Discount Coupons

Discount coupons are vouchers that offer a reduction in price for specific items or services, encouraging consumers to make purchases.

Redeem Coupons

The process of exchanging a coupon for a discount, rebate, or any other promotional offer while purchasing a product or service.

Long-Run Price Discrimination

A pricing strategy where a firm charges different prices for the same product or service in different markets or to different groups of consumers, based on long-term market conditions.

Price Elasticities

Measures that indicate how much the quantity demanded or supplied of a good responds to changes in its price.