Paul Robinson Has Identified a Group of Potential Customers Who

question 29

Multiple Choice

Paul Robinson has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a ________.

• A) target market
• B) market segment
• C) niche market
• D) product attribute
• E) product design

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.