Which of the Following Is True with Regard to a Market

question 132

Multiple Choice

Which of the following is true with regard to a market segment?

• A) A market segment consists of consumers with dissimilar needs and preferences.
• B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
• C) Very few markets have segments.
• D) Dividing the market into segments decreases the efficiency of the selling process.
• E) Dividing the market into segments reduces composite demand.

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Definitions:

Sex-Linked Inheritance

A mode of inheritance that is determined by genes located on the sex chromosomes, often leading to traits that differ between males and females.

Hues

The attributes of colors that give them their names, such as red, blue, or yellow, distinguishing one color from another.

Opponent-Process Theory

A psychological and neurological model that explains how the perception of colors derives from the opposition of three pairs of colors.

Color Vision

the ability of the human visual system to differentiate and perceive colors, which is produced by the interaction of light with the cone cells in the retina.