Distinguish Between Market Segmentation and Market Targeting

question 72

Essay

Distinguish between market segmentation and market targeting.

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Definitions:

Social Media Platform

Online services or sites that facilitate social networking and content sharing among users.

Facebook Data

Information collected by Facebook regarding user activities, preferences, and demographics, used for targeted advertising and content delivery.

Research

The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.

Challenging

Describes tasks, situations, or goals that are demanding and difficult, requiring effort and determination to overcome.