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Refer to the scenario below to answer the following question(s) .
Selman & Saks, a maker of men's and women's razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women's hosiery, managers at Selman & Saks wondered whether a company-wide global focus would be more profitable after all.
Managers at Selman & Saks studied Wellman's licensing agreement in great detail. Even after seeing the benefits Wellman achieved with the licensing agreement, managers decided that Selman & Saks would target the French market merely via exporting.
With the assistance of a domestic export department, Selman & Saks razors and hair trimmers entered France. For six months, sales were mediocre. But after that, sales suffered. Opinions varied among numerous managers as to the cause of the failure. "Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks. "Maybe we needed an alliance with a French firm, or a licensing agreement, before racing to get there."
-What did Selman & Saks hope to gain by entering the French market?
Pits
Small depressions or cavities on a surface, often used to describe features in plant or geological structures.
Carry Water
To transport or convey water from one place to another, often vital for irrigation or supplying drinking water.
Inorganic
Refers to chemical substances that are not made up of carbon-hydrogen bonds, typically including minerals, metals, and salts.
Particle Size
A characteristic measuring the dimensions of particles in a material or substance, impacting properties like flow, reactivity, and dispersion.
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