The Goal of Performing a Competitor Analysis Is to ________

question 77

Multiple Choice

The goal of performing a competitor analysis is to ________.

• A) learn more about the competitors' sales structures
• B) find flaws in the competitors' manufacturing processes
• C) copy the best features that the competitors offer
• D) find areas of potential competitive advantage and disadvantage
• E) develop products in markets that the competitors are not in

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Definitions:

Audience Objections

the concerns, questions, or opposition that an audience or potential customer might have in response to a proposal, presentation, or marketing effort.

Persuasive Message

Communication designed to influence or convince the audience of a specific viewpoint or to take a particular action.

Addressed

The act of directing attention or communication to a specific person or issue.

Credibility

The quality of being trusted and believed in, often based on a track record of honesty, reliability, and competence.