Examlex
When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg?
Proportional Representation
An electoral system in which parties gain seats in proportion to the number of votes cast for them.
National Politics
The activities, actions, and policies that are related to the governance of a nation or country.
Third-Party Candidate
A candidate for public office who represents a political party outside the two main political parties in the American political system.
Ross Perot
An American businessman and politician known for his two independent presidential campaigns in 1992 and 1996, focusing on fiscal responsibility and political reform.
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