Refer to the Scenario Below to Answer the Following Question(s)

question 10

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Essential-Beauty is a rapidly growing firm that manufactures women's makeup, perfumes, and nail-care products. The company has established itself as a high-end cosmetic product brand available at most national drug stores. In the past, almost all of the advertising for Essential-Beauty has been in women's fashion magazines.
The firm is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes.
-Before deciding to launch the new line of products, Essential-Beauty conducted extensive market research to make sure the products were optimally positioned. A complete marketing plan including mobile advertising, magazine advertising, event sponsorship, and sales promotions was established long before the products themselves were ready for market. In this case, Essential-Beauty was using ________.

• A) cost leadership
• B) entrepreneurial marketing
• C) intrepreneurial marketing
• D) formulated marketing
• E) operational excellence

---

Definitions:

Poisson Problem

A statistical problem that deals with counting the number of events that occur randomly over a fixed period or in a fixed space, assuming that these events happen with a known constant mean rate and independently of the time since the last event.

Number of Events

The total count of occurrences or actions within a specified context or timeframe.

Poisson Parameter

A parameter of the Poisson distribution that represents the average number of occurrences of an event in a fixed interval of time or space.

Mean Number

The arithmetic average of a set of values, calculated by dividing the sum of all values by the number of values.