Discuss Formal and Informal Marketing Strategies and Give Examples of Companies

question 52

Essay

Discuss formal and informal marketing strategies and give examples of companies that follow these strategies.

Distinguish between different motivation theories and their application to organizational behavior.

Understand the concept of job rotation and its requirements for implementation.

Comprehend the benefits and challenges of maintaining pay secrecy within organizations.

Appreciate the need for making work interesting to maintain high levels of employee motivation and suggest methods to achieve it.

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Definitions:

Cost Driver Analysis

The examination of the factors that affect costs, aiming to understand the relationship between actions or volumes and their impact on expenses.

Non-value-added Activities

Tasks or processes that do not contribute to customer value or enhance a product, potentially leading to unnecessary costs.

Activity-Based Management

A management approach focusing on managing activities as the route to improving the value received by the customer and the profit achieved by providing this value.

Employee Resistance

Opposition or pushback from employees towards changes within an organization, often due to fear of the unknown or perceived negative impacts.