Companies Must Attract Visitors to Their Web Sites

question 16

Multiple Choice

Companies must attract visitors to their Web sites. Which of the following is a method companies use to entice visitors not just to visit but also to return to a site?

• A) using flashy graphics, bright colors and vivid pictures
• B) aggressively promoting the site in broadcast advertising and through ads and links on other sites
• C) offering prizes for visiting the site
• D) providing rewards for visitors connecting their friends to the site
• E) requiring registration on the first visit to the site

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Definitions:

Fixed Manufacturing Overhead

Indirect manufacturing costs that remain constant regardless of the level of production, such as factory rent and salaries of permanent staff.

Variable Manufacturing Overhead

Variable manufacturing overhead includes all production costs that change with the level of production output and are not direct materials or direct labor, such as utilities for the manufacturing facility.

Direct Labour

The wages paid to workers directly involved in the production of goods or services, considered a variable cost.

Direct Materials

Raw materials that can be directly attributed to the production of specific goods or services.