While Blogs Are a Fundamentally a Consumer-Controlled Medium, Marketers Can

question 73

Multiple Choice

While blogs are a fundamentally a consumer-controlled medium, marketers can ________.

• A) directly contact customers through them
• B) use insights from them to improve their marketing programs
• C) offer special promotions to new customers
• D) retrieve research data from clicks in them
• E) provide content

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Definitions:

External Attribution

The process of attributing one's own behavior or the behavior of others to external factors or situations.

Altruism

Behavior that is aimed at helping another, requires some self-sacrifice, and is not performed for personal gain.

Conformity

Changing or adopting a behavior or an attitude in an effort to be consistent with the social norms of a group or the expectations of other people.

Compliance

Acting in accordance with the direct requests of other people.