Which of the Following Is NOT Likely to Improve Coordination

question 139

Multiple Choice

Which of the following is NOT likely to improve coordination between marketing and sales?

• A) appointing a high-level marketing executive to oversee both marketing and sales
• B) arranging joint meetings and spelling out communications channels
• C) creating rewards systems that put marketing and sales in competition with each other
• D) including brand managers in sales calls
• E) adding marketing-sales liaisons to coordinate programs and efforts