Explain the Methods of Evaluating the Performance of a Sales

question 153

Essay

Explain the methods of evaluating the performance of a sales force. Why is the evaluation of a company's sales force considered necessary?

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Definitions:

Marginal Profit

Marginal profit is the additional profit gained from producing or selling one more unit of a good or service.

Perfectly Competitive Market

A market structure characterized by many buyers and sellers, all producing a homogenous product, with no single entity able to influence the market price.

Marginal Revenue

The extra income a company earns by selling an additional unit of a product or service.

Slope

The measure of the steepness or/incline of a line, representing the ratio of the vertical change to the horizontal change between two points on the line.