Which of the Following Is True with Regard to Value

question 37

Multiple Choice

Which of the following is true with regard to value selling?

• A) Value selling refers to earning business from customers by cutting down prices of value products.
• B) Value selling refers to delivering superior customer value and capturing a fair return on that value.
• C) Value selling refers to the mass production of inferior-quality goods for sale.
• D) Value selling dilutes customer loyalty in the long run.
• E) Value selling tarnishes the brand image of a product in the long run.

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Definitions:

Customer Benefit Plan

A strategy or program designed to identify and fulfill the benefits customers receive from a product or service.

Creative Problem Solver

An individual proficient in thinking outside the box to find innovative or non-traditional solutions to complex problems.

Bulletin Board

A physical or digital board where information, notices, or advertisements are posted for public viewing.

Tactical Partner

A business ally or collaborator involved in strategic planning to achieve specific, short-term objectives.