When P&G Developed the Mr

question 126

Multiple Choice

When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser?

• A) informative advertising
• B) persuasive advertising
• C) reminder advertising
• D) developmental advertising
• E) comparative advertising

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Definitions:

Challenge Automatic Thoughts

In cognitive therapy, this involves questioning and testing the reality of negative thoughts and assumptions.

Black-and-white Terms

Describing situations or thinking in absolute terms, without acknowledging the complexities or grey areas that may exist.

Automatic Thoughts

Numerous unpleasant thoughts that help to cause or maintain depression, anxiety, or other forms of psychological dysfunction.

Culturally Sensitive Therapy

A therapeutic approach that is aware of, respects, and incorporates an individual's cultural background, beliefs, and practices in the treatment process.