When the Product Differs Greatly from Those of Competitors, ________

question 43

Multiple Choice

When the product differs greatly from those of competitors, ________.

• A) advertising can make customers aware of the product
• B) firms should advertise similarly to competitors, to remind consumers of the product
• C) advertising can point out the differences to consumers
• D) firms should advertise little as the uniqueness will not require education of consumers
• E) advertising can reaffirm a consumer's decision to purchase

---

Definitions:

Net Margin

A financial metric that represents the percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been deducted from total revenue.

Sales

The activity or process of selling products or services, which involves transactions between buyers and sellers.

Total Assets

The sum of all resources owned by an entity, including both current and fixed assets, representing the total value of what it owns.