What Is an Advantage of Consumer-Generated Content

question 163

Multiple Choice

What is an advantage of consumer-generated content?

• A) It will be less expensive.
• B) It cannot be controlled by the company.
• C) It can provide new creative ideas.
• D) It can entice customers to become brand evangelists.
• E) It can use social media sites more effectively than the company can.

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Definitions:

Antisocial Personality Disorder

A mental health disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Psychopathy

A personality disorder characterized by persistent antisocial behavior, impaired empathy, and often, bold, disinhibited, and egotistical traits.

Egocentricity

The tendency to view everything in relation to oneself, often neglecting the perspectives or experiences of others.

Narcissistic

Relating to narcissism, a personality trait characterized by a grandiose sense of self-importance and a lack of empathy for others.