Which of the Following Is a Major Step in Selecting

question 150

Multiple Choice

Which of the following is a major step in selecting advertising media?

• A) determining reach, frequency, and impact
• B) selecting message execution style
• C) developing a compelling creative concept
• D) deciding on format elements
• E) planning a message strategy

---

Definitions:

Fetal Period

A stage of human development that begins at the end of the tenth week of gestation and continues until birth, characterized by rapid growth and maturation of bodily structures.

Recessive Gene

A gene that can be masked by a dominant gene and is expressed in the phenotype only when both alleles are recessive.

Phenotype

A group of traits in a person that are visible and come about through the way their genetic makeup responds to environmental factors.

X Chromosome

One of the two sex chromosomes, commonly associated with female sex determination in many organisms.