Which Term Refers to the Qualitative Value of Message Exposure

question 146

Multiple Choice

Which term refers to the qualitative value of message exposure through a given medium?

• A) reach
• B) turnover rate
• C) efficiency
• D) media impact
• E) frequency

---

Definitions:

PDCA

A continuous improvement model that involves four stages.

Continuous Improvement

A persistent attempt to better products, services, or processes by making both minor and major improvements.

TQM

Total Quality Management; a comprehensive approach focused on continuous improvement in all aspects of an organization through quality control, customer focus, and employee involvement.

Zero Defects

A quality management philosophy that aims for the minimization and elimination of defects in manufacturing processes and products.