Steps Involved in Determining When and How to Use Product

question 121

Multiple Choice

Steps involved in determining when and how to use product public relations include ________, choosing the PR message and media, implementing the PR plan, and evaluating the results, plus integrating with the full marketing communications effort.

• A) defining the budget
• B) hiring the media creators
• C) collecting feedback
• D) setting PR objectives
• E) determining the messenger

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Definitions:

Standard Costs

Standard costs are the predetermined costs associated with manufacturing a product or delivering a service, used as benchmarks to measure performance.

Actual Costs

The real expenses incurred in the production or acquisition of goods and services.

Direct Labor Rate Variance

This measures the difference between the actual cost of direct labor and the expected (or standard) cost, calculated by comparing the actual rates paid to workers versus the planned rates.

Overhead

All ongoing business expenses not directly attributed to creating a product or service. This includes costs like rent, utilities, and salaries of employees not directly involved in production.