Today's Consumers Do Not Need to Rely on Marketer-Supplied Information

question 154

Multiple Choice

Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.

• A) push strategies
• B) direct and digital marketing
• C) the Internet
• D) personal selling
• E) public relations

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Definitions:

Net Exports

The value of a country's total exports minus its total imports, representing the net trade balance of goods and services.

Interest Rates

The share of a loan levied as interest on the borrower, typically indicated as an annual percentage of the unpaid loan amount.

Twin Deficits

Refers to the situation where a country is running both a fiscal deficit (government spending exceeds revenue) and a current account deficit (imports exceed exports).

Budget Deficit

The condition when a government spends more than its income, requiring it to borrow money or accumulate debt to cover the gap.