While Using Integrated Marketing Communications, the Communications Process Should Start

question 113

Multiple Choice

While using integrated marketing communications, the communications process should start with a(n) ________.

• A) advertising strategy
• B) competitive-parity analysis
• C) long-term public relations plan
• D) audit of all potential customer touch points
• E) strategy for implementing a social media presence

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Definitions:

Biological Maturation

The natural process by which organisms grow and develop, guided by genetic factors and largely independent of external influences.

Freud

Refers to Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Id, Ego, Superego

Components of the human psyche in Freudian psychoanalytic theory, with the id being instinctual desires, the ego the realistic mediator, and the superego the moral conscience.

Hull House

A settlement house founded by Jane Addams and Ellen Gates Starr in Chicago in 1889, aiming to assist immigrants and the poor with educational and social services.