One of the Message Structure Issues That a Marketer Must

question 24

Multiple Choice

One of the message structure issues that a marketer must handle is whether to ________.

• A) present the strongest arguments first or last
• B) make a moral appeal or not
• C) use the pull strategy or push strategy
• D) diversify vertically or horizontally
• E) use mass marketing or niche marketing

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Definitions:

Company

A company is a legal entity formed by a group of individuals to engage in and operate a business—commercial or industrial—enterprise.

Budget Cutbacks

Reductions in the planned spending of a government, organization, or individual, usually to align expenses with available resources or revenues.

Angry

Feeling or showing strong annoyance, displeasure, or hostility.

Reflecting Feelings

The process of recognizing, understanding, and verbalizing the feelings and emotions expressed by another person.