Which Promotional Tool Is the Most Immediate, Customized, and Interactive

question 71

Multiple Choice

Which promotional tool is the most immediate, customized, and interactive?

• A) segmented advertising
• B) sales promotion
• C) direct marketing
• D) horizontal diversification
• E) public relations

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Definitions:

Ethical Communication Choices

Decisions made in communication that are guided by moral principles and respect for others.

Ethical Dilemma

A situation in which a person faces a difficult decision involving a conflict of moral principles.

Ethical Misdeed

An action that is morally wrong or violates a set of accepted ethical standards.

Intercultural Communication

The process where people from different cultural backgrounds exchange messages in a way that is meaningful across their cultures.