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Explain the marketing decisions faced by wholesalers.
Liability
An obligation or debt that an entity owes to another party, which is expected to be settled through the transfer of assets or services.
Variable Costs
Costs that vary directly with the level of production output or sales volume, such as materials and labor.
Activity Level
The volume of work or the number of transactions handled by a business or department, which can drive the allocation of costs based on activity-based costing principles.
Fixed Costs
Overheads that stay the same no matter the quantity of goods produced or sold, like rent, salaries, and insurance.
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