A View of the Market That Specifies That Planning Starts

question 140

Multiple Choice

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.

• A) make-and-sell
• B) identify-and-target
• C) purchase-produce-and-consume
• D) market-and-profit
• E) sense-and-respond

---

Definitions:

Apical Pulse

The heartbeat as heard with a stethoscope placed on the chest wall at the apex of the heart.

Carotid Bruits

Abnormal sounds heard over the carotid arteries typically due to turbulent blood flow indicating arterial narrowing or disease.

Jugular Veins

Veins located on both sides of the neck that return blood from the head to the heart.

Palpation

The technique of examining parts of the body by touching and feeling, used by healthcare professionals to diagnose diseases or conditions.