Which of the Following Is Most Likely True of Marketing

question 153

Multiple Choice

Which of the following is most likely true of marketing channel decisions?

• A) They often involve long-term commitments to other firms.
• B) They have minimal influence on the prices of products offered to customers.
• C) They increase the amount of time a company spends connecting with customers.
• D) They increase the amount of effort a company puts in to distribute goods.
• E) They are easily altered, replaced, or discarded.

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Definitions:

Coase Theorem

An economic theory that suggests that if trade in an externality is possible and there are no transaction costs, parties can negotiate solutions to conflict that lead to an efficient outcome regardless of the initial allocation of property.

Externalities

Economic side effects or by-products that affect an uninvolved third party; can be positive or negative.

Pollution Abatement

Measures and processes undertaken to reduce, control, or eliminate pollution from various sources.

Optimal Amount

The quantity of a good or service that yields the highest utility or benefits under specific conditions.