The Number of Products Supplied Indicates the Length of a Channel

question 14

True/False

The number of products supplied indicates the length of a channel.

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Definitions:

Aesthetic

Pertaining to the appreciation or critique of beauty or good taste, often used in design, art, and culture.

Functional Benefits

Refers to the practical or useful aspects of a product that meet the needs of the consumer.

Perceptual Benefits

The intangible advantages consumers perceive they obtain from a product or service, which contribute to their purchasing decision.

Breath Mint

A small, flavored product designed to freshen breath and typically consumed after eating.