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What is a conventional distribution channel?
Negative Reference Group
A group an individual does not want to be associated with or emulate, affecting their behavior or choices.
Norms
Shared guidelines or rules within a group that dictate appropriate and expected behavior among members.
Social Agreements
Unwritten and often unspoken rules or understandings that govern the behavior of members within a society or group.
Beliefs
Convictions or acceptances that something exists or is true, especially without proof.
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