Which of the Following Is NOT a Step in Designing

question 106

Multiple Choice

Which of the following is NOT a step in designing an effective marketing channel?

• A) evaluating the channel alternatives
• B) identifying major channel alternatives
• C) analyzing consumer needs
• D) determining pricing policy for channel members
• E) setting channel objectives

---

Definitions:

Population Standard Deviation

A measure of the amount of variation or dispersion of a set of values in a population.

Sample Size

The number of observations or entities considered in a statistical sample.

Standard Error

A measure of the statistical accuracy of an estimate, calculated from the standard deviation of a series of estimates.

Population Standard Deviation

A measure of the dispersion or spread of a set of data points in a population.