Which of the Following Product Mix Pricing Strategies Involves Pricing

question 161

Multiple Choice

Which of the following product mix pricing strategies involves pricing multiple products to be sold together?

• A) product line pricing
• B) product bundle pricing
• C) optional product pricing
• D) by-product pricing
• E) captive product pricing

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Definitions:

Decentralization

The process of distributing and delegating power away from a central authority within an organization to individual units or departments.

Information Technology

The use of computers, networks, and software to store, process, and transmit information digitally.

Decentralization

A management strategy where decision-making powers are distributed throughout the organization rather than being concentrated in a small group or at the top level.

Authority

The right or power assigned to an individual or organization to make decisions, command, or judge.