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Refer to the scenario below to answer the following question(s) .
Champion, Inc. is a manufacturer of lunch boxes, school bags, and school stationery. Charles Payton, the CEO of Champion, hopes to sell the products at a low price to penetrate the market quickly.
-Noticing that themed envelopes aren't selling well, Charles Payton decides to offer customers a special "letter writing" kit. He prices the kit-which comprises letter paper, matching envelopes, and pens-at $5, even though the combined prices of the individual items is $8. Which of the following pricing strategies is he using?
Separation Anxiety Disorder
A mental health disorder characterized by an individual feeling overly anxious about being away from their home or from persons with whom they share a deep bond.
Attention-Deficit/Hyperactivity Disorder
A neurodevelopmental disorder characterized by inattention, hyperactivity, and impulsiveness.
Cognitive Aptitude
The ability to process information, learn quickly, and solve problems, often considered a measure of intellectual capabilities.
Perceptive Set
A psychological framework that influences observation and interpretation, predisposing an individual to perceive things in a certain way.
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