Why Is Markup Pricing Most Likely Popular

question 132

Multiple Choice

Why is markup pricing most likely popular?

• A) Sellers are more certain about demand than about costs.
• B) Markup pricing tends to maximize market competition.
• C) Markup pricing affords buyers greater bargaining power.
• D) Sellers do not need to make frequent adjustments as demand changes.
• E) Markup pricing is designed to set prices to break even on the costs of making and marketing a product.

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Definitions:

Global Integration

The process of international interconnection and cooperation, through which businesses and economies around the world become more interdependent.

Centralized Arena

A concept or structure where decision-making and authority are concentrated at a single point, especially within an organization.

Multidomestic Strategy

A corporate strategy that involves producing products or services tailored to individual local markets.

Tailor

To adapt or modify something to suit a particular need or preference.