Examlex
What is competition-based pricing?
Benefit Selling
A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.
Customer Retention
Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.
Cognitive Dissonance
A psychological phenomenon that occurs when a person holds contradictory beliefs, ideas, or values, leading to psychological stress or discomfort.
Selective Exposure
The process of allowing only a portion of the information revealed to be organized, interpreted, and permitted into awareness.
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