Which of the Following Is NOT an Accurate Description of Modern

question 126

Multiple Choice

Which of the following is NOT an accurate description of modern marketing?

• A) Marketing is the creation of value for customers.
• B) Marketing involves managing profitable customer relationships.
• C) Marketing emphasizes selling and advertising exclusively.
• D) Marketing involves satisfying customers' needs.
• E) Marketing is building value-laden exchange relationships with customers.

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Definitions:

Proprium

A term used in psychology to refer to the aspects of a person's self or identity that are considered central to their sense of self.

Infancy

The stage of human development that spans from birth to the age of two, characterized by rapid physical and cognitive growth.

Middle Age

A period of human adulthood that typically ranges from about 45 to 65 years of age, often characterized by increased self-awareness, stability, and responsibility.

Proprium

A term used in psychology to describe the aspects of a person's self or identity that are considered essential to their sense of who they are.