According to Management Guru Peter Drucker, "The Aim of Marketing

question 81

Multiple Choice

According to management guru Peter Drucker, "The aim of marketing is to ________."

• A) maximize profits of the company
• B) emphasize customer wants and not customer needs
• C) make selling unnecessary
• D) fulfill unrealistic customer expectations
• E) sell products

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Definitions:

Variable Cost

Variable costs are expenses that vary directly with the level of production or sales volume.

Target Profit

The predetermined amount of income that a company aims to achieve in a specific period.

Fixed Component

The part of total costs in a business that remains constant regardless of the level of production or business activity.

Least-Squares Regression

A statistical method used to determine the line of best fit by minimizing the sum of the squares of the vertical distances of the points from the line.