According to the Five-Step Model of the Marketing Process, Which

question 27

Multiple Choice

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?

• A) designing a customer-driven marketing strategy
• B) understanding the marketplace and customer needs
• C) constructing an integrated marketing program that delivers superior value
• D) building profitable relationships and creating customer delight
• E) capturing value from customers to create profit and customer equity

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Definitions:

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Punished

The infliction or imposition of a penalty as retribution for an offense or undesirable behavior.

Moral Thought

The process of reasoning about the ethical correctness or morality of actions and principles.

Kohlberg's Theory

Refers to the psychological theory proposed by Lawrence Kohlberg about the development of moral reasoning in individuals, consisting of three levels and six stages.