When Sellers Focus on Existing Needs and Lose Sight of Underlying

question 59

True/False

When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia.

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Definitions:

Empathy

Empathy is the ability to understand and share the feelings of another, creating a sense of shared experience or emotion.

Service Characteristic

Features that distinguish services from goods, including intangibility, inseparability, variability, and perishability.

Responsiveness

The speed and quality of a response to customer inquiries, complaints, or needs, reflecting a company's customer service level.

Service Quality

The assessment of how well a delivered service matches customer expectations, often used as a key performance metric in service industries.