Market Segmentation Is the Process of Seeking Fewer Customers and Reduced

question 135

True/False

Market segmentation is the process of seeking fewer customers and reduced demand for profit maximization only.

---

Definitions:

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time to help manage a company's liquidity and ensure it has enough cash to meet its obligations.

Nonmanufacturing Business

A business that primarily sells services or goods that are not produced by the company, such as retail or consulting.

Primary Budget

The initial budget plan created for a specific period, outlining expected income, expenses, and allocations before any adjustments.

Directing

The process by which managers, given their assigned level of responsibilities, run day-to-day operations.