Which of the Following Statements Is True About Creating Customer

question 10

Multiple Choice

Which of the following statements is true about creating customer loyalty and retention?

• A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage.
• B) Customer delight creates a rational preference and not an emotional relationship with the brand.
• C) The aim of customer relationship management is to focus solely on customer delight.
• D) Losing a customer hardly makes a difference to a company's sales.
• E) The aim of customer relationship management is to focus solely on customer satisfaction.

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Definitions:

Duty

A moral or legal obligation to perform or refrain from performing a certain action; often relates to roles in jobs or society.

Obligation

A duty or commitment that an individual or organization is required to fulfill, whether by law, contract, or moral necessity.

Information Power

Information power is the access to and/or the control of information.

Positive Valence

A term used in psychology to describe the attractive or desirable nature of a stimulus, which influences a person’s motivation to pursue or engage in it.